A collection of minimalist electronic devices arranged neatly on a light surface.
A collection of minimalist electronic devices arranged neatly on a light surface.
A collection of minimalist electronic devices arranged neatly on a light surface.

How we helped HorizonTech drive record-breaking product preorders

We built a performance-driven campaign framework, optimized creative materials, and deployed a cross-platform launch.

Overview

HorizonTech needed a more strategic and efficient approach to marketing execution. We built a performance-first system tailored to their customer journey.

A modern desk features sleek gadgets, including a black ridged cylinder, a metallic object with glowing red accents, and a glass with subtle ridges.
A modern desk features sleek gadgets, including a black ridged cylinder, a metallic object with glowing red accents, and a glass with subtle ridges.
A modern desk features sleek gadgets, including a black ridged cylinder, a metallic object with glowing red accents, and a glass with subtle ridges.

Objectives

  • Increase purchase intent

  • Improve campaign ROI

  • Reduce CPA

  • Strengthen multi-channel consistency

Strategy

We combined precise audience segmentation with a refined creative direction and enhanced conversion flows.

Execution

  • Built a multi-layer targeting framework

  • Created scalable ad creatives & message variations

  • Designed a conversion-optimized landing experience

  • Launched iterative A/B testing cycles

A sleek, modern arrangement of black and red minimalist gadgets against a gray background. Includes a circular bladeless fan, a container, a dropper, and a smooth oval device.
A sleek, modern arrangement of black and red minimalist gadgets against a gray background. Includes a circular bladeless fan, a container, a dropper, and a smooth oval device.
A sleek, modern arrangement of black and red minimalist gadgets against a gray background. Includes a circular bladeless fan, a container, a dropper, and a smooth oval device.

Results

HorizonTech’s campaign surpassed every performance benchmark they had set. This breakthrough performance positioned the brand for sustained growth moving forward.

75%

Sales Growth

75%

Sales Growth

75%

Sales Growth

4x

Website Engagement

4x

Website Engagement

4x

Website Engagement

60%

Customer Retention

60%

Customer Retention

60%

Customer Retention

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